Erica Bech
Freelance Sr. Art Director / ACD
About
I'm a conceptual and design-forward freelance creative lead and art director shaping bold, thoughtful work across brand and product marketing.
Available for project-based work or as a fractional AD / ACD / CD.
Education
BFA Graphic Design, Art History
Maryland Institute College of Art (MICA)
·
Experience
Freelance Sr. Art Director / ACD / Creative Lead
INDEPENDENT
·
2013-NOW
Conceptual and design-forward creative lead and art director shaping bold, thoughtful work across brand and product marketing. Available for project-based work or as a fractional AD / ACD / CD.
Clients include: Cash App, Mailchimp, Kin Euphorics, Nike, Apple, Instagram, MTV, Chobani, Wieden+Kennedy.
Sr. Art Director
Cash App
·
2022-2025
Sr. Art Director on the Brand Creative team. Projects spanned brand campaigns, product launch campaigns, brand partnership initiatives, and shaping photo direction with the brand systems team.
Art Director [Contract]
Mailchimp
·
2021
Art direction support for the first in-house produced brand campaign: More Than a Small Business. Lead design direction and implementation for campaign visual center, OOH design system, and fake brands used in Product UI. Lead art direction for still photography and implementation of fake brands across video set design.
Art Director [Contract]
Apple
·
2021
Screens Team!
Art Direction + Design
Nike
·
2018-2021
Art direction and design for Nike Kids inside the Nike Global Brand Creative team. Direction across brand and product launch campaigns, including photography, video, digital, social, and experiential.
Art Director [Contract]
·
2017-2018
Art direction support across product branding and product marketing photography
Designer
Chobani
·
2017/2018
Support for re-brand launch (print design, social, digital, experiential)
Senior Designer [Contract]
Apple
·
2017
Screens & Retail
Designer [Contract]
Wieden+Kennedy
·
2016
Clients: Spotify, Duracell, Delta
Designer
SID LEE
·
2016
Clients: Apple
Design + Art Direction [contract]
MTV
·
2014-2016
Art direction and motion design for experimental initiatives at MTV News Always On lead by Richard Turley.
Projects include daily news interstitials, MTV No Chill, MTV The Hole
Designer
Nasty Gal
·
2013
Certifications
Skills
Art Direction
Concepting
Vendor Management
Presentations
Design
Team Management
On-Set Direction
Cool Under Pressure